Coaching can be an enjoyable and well-respected profession. As a coach, you have the opportunity to shape your clients’ futures for the better.
You help them achieve tangible results, guide them how to overcome challenges and get results faster. In short, coaching lets you make a difference in the world.
Coaches help individuals and groups ease the process for a specific change.
Coaches wear a number of hats. Before you actually set out to provide coaching services in your business, it’s essential for you to :-
Subsequently, along the way, you’re going to have to manage your business, which includes things like :-
As a coach, you’re going to carry out some specific tasks as well as, have a number of defined agendas for your clients.
For example, you’re going to :-
Coaching is different from teaching. Teaching involves training someone to do something – through techniques and strategies. In coaching, you explore concepts in a relatively flexible manner. You have the freedom to go in the direction that your clients want to go.
You’re working to help your client solve their own problems and answer their own questions.
There are a number of different coaching structures. You might choose to focus on one or you might offer a number of different tier programs to your clients. Coaching plans include :-
The biggest difference between these structures – and this should figure into your coach marketing plan – is the fee. The more personalized the attention, the more you charge.
Offering more than one coaching program with variant scaling prices enables you to reach more people. Plus, it saves you the trouble of having to book lots of appointments in order to make money.
This way, you
dedicate the majority of your time with the ones paying the higher
rates. Meanwhile you can create low tier products such as an e-book, cd
or a home study dvd course so you’ll also be able to serve the people
who can’t invest in your high end coaching.
Though coaching may be your main business focus, it might be a supplemental activity that supports your primary business.
Affiliate marketers, network marketers, infopreneurs and freelancers can all benefit by adding coaching services to their portfolio. Infopreneurs can generate revenue even before they build their own products; network marketers and affiliate marketers can use coaching to sell related products; freelancers can use coaching to find new talent to add to their stables.
Your potential clients have a need and they’re hoping that you can meet that need. There are a variety of motivations that will persuade a person to hire a coach, such as :-
People want results. And they’re willing to pay to get the results they’re after.
In many cases, simply hiring a coach helps the individual be
motivated to achieve their goals because someone is checking in on them
and holding them accountable.
The fact that they’re paying for
coaching is an added incentive. It entices them to work hard to get
the results they’re paying for.
To better your chances of success in your coaching business means finding the right niche. Today, the most in-demand coaching areas include :-
find your niche in coaching is just like finding your niche in any
other business. You need to consider your own interests, experiences,
strengths, abilities and personal history.
Ask yourself some
questions :- What are you good at? What activities did you enjoy as a
child? What excites you when you read the newspaper?
Identify a need and there’s an opportunity to coach. See who’s in pain, who has a problem or challenge. Look at the goals people are trying to attain.
Then combine that need with the areas you’re most interested in, knowledgeable about and willing to learn more.
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